Ever launched a loyalty programme only to realise it’s complicated, expensive, or hard to manage? Many F&B business owners struggle with systems that require manual data entry, confusing reward structures, or costly SMS marketing fees.
That’s why choosing the right loyalty programme is so important. StoreHub Loyalty and UMAI both offer solutions to help businesses retain customers, but they take very different approaches.
In this guide, we’ll compare pricing, features, and ease of use to determine which loyalty programme gives you the best value for your business.
What Makes A Good Loyalty Programme?
Before comparing StoreHub Loyalty and UMAI, it’s important to understand what makes a loyalty programme effective for F&B businesses in Malaysia.
A good loyalty programme should:
- Be easy for customers to use: if customers have to go through multiple steps to redeem rewards or struggle to check their balance, they’re less likely to stay engaged.
- Integrate seamlessly with your POS system: managing transactions, rewards, and customer data separately leads to more manual work and higher costs. A fully integrated system reduces the need for extra tools or staff time, helping you save money while improving day-to-day operations.
- Automate customer data collection: a loyalty programme should provide valuable insights into customer behaviour without extra admin work.
- Be cost-effective without hidden fees: some loyalty systems charge extra for SMS marketing, data tracking, or tiered memberships, which adds up over time.
- Save time instead of adding work: your team should be able to manage the system easily without extensive training or switching between multiple platforms.
POS Integration: Why It Matters
Managing an F&B business in Malaysia goes beyond handling orders and tracking sales. It’s also about building strong customer relationships to increase repeat visits and long-term loyalty.
But without the right tools, this can become costly and time-consuming.
A loyalty programme that doesn’t integrate with your POS system can lead to higher operational costs, manual data tracking, and inefficiencies—all of which impact your bottom line.
Here’s how the costs compare:
| Loyalty Programme | Base Cost | Extra Costs |
| Non-integrated loyalty system | RM3,500 – RM30,000/month | – Additional software (e.g. separate POS system, marketing tools): RM1,000 – RM10,000/month – Staff training to manually manage transactions and customer data |
| StoreHub Loyalty | Starts at RM2,490/year | No extra tools or usage limits. Free SMS marketing included. |
What is UMAI?
Photo Credit: Business Today
UMAI is a loyalty programme that provides restaurants with tools to manage sign-ups, offer tiered rewards, and track customer engagement both online and offline.
UMAI’s Key Features in Malaysia
- Build Loyalty: customers can sign up through forms or by providing their name and phone number on a receipt.
- Automated Marketing: engage customers with personalised campaigns.
- Analytics & Insights: access data on guest behaviour, reservations, and marketing performance.
- Queue Management: manage queues by notifying guests when their table is ready.
What is StoreHub Loyalty?
StoreHub Loyalty is a fully integrated loyalty programme built into the StoreHub POS system, making it easier than ever for F&B businesses to reward customers without juggling extra software or tedious manual tracking. Customer data is automatically captured at multiple touchpoints—including QR Code scans at checkout, QR Order & Pay, and Beep Delivery—ensuring businesses can personalise rewards and keep customers coming back, all with minimal effort.
Unlike costly loyalty programmes that limit businesses to one or two reward structures—often requiring extra integrations and hidden fees—StoreHub Loyalty provides everything in one system.
With cashback incentives, tiered memberships, exclusive discounts, and time-sensitive promotions, businesses have full flexibility to design a programme that suits their needs. And because it’s fully integrated with the StoreHub POS, there’s no need for separate tools, helping businesses save time, cut costs, and maximise customer retention.
StoreHub’s Key Features in Malaysia
- Fully Integrated with POS: manage your entire loyalty programme directly within the StoreHub POS system—no extra tools, expensive add-ons, or manual syncing required. Transactions, rewards, and customer data are all handled seamlessly in one, easy-to-use platform.
- Customisable Loyalty Programmes: create a loyalty programme that works for your business and customers. Offer cashback rewards, tiered memberships, exclusive discounts, or limited-time promotions to encourage repeat visits and boost customer engagement.
- Effortless Data Collection: automatically capture customer data at every transaction—whether they scan a QR code at checkout, order via QR Order & Pay, or place an online order through Beep Delivery. No manual input needed, ensuring accuracy while saving time.
- Easy Reward Redemption: loyalty shouldn’t be complicated. Customers can check and redeem their rewards instantly using just their phone number. That means no apps, membership cards, or extra steps required.
- Automated SMS Marketing: set up personalised SMS campaigns in minutes and let them run on autopilot. Whether it’s reminding customers about their rewards or sending exclusive promotions, everything is handled through your StoreHub POS.
StoreHub Loyalty vs UMAI: Feature Comparison
Choosing the right loyalty programme can impact customer retention and long-term growth. Here’s a side-by-side comparison to help you find the best fit for your business.
| Feature | StoreHub Loyalty | UMAI |
| POS Integration | ✅ Fully integrated with StoreHub POS | ❌ Not integrated with any POS system, requiring manual processes or additional tools. |
| Pricing | Starts at RM2,490/year | – Standard: RM400/month – Fast Mover Incentive: RM350/month – Immediate Mover Incentive: RM330/month ❗ Requires additional POS software and tools, increasing total costs. |
| Rewards Offered | ✅ Multiple reward types, including tiered rewards, cashback, discounts, and personalised promotions. | ✅ Cashback, membership tiers, credits |
| Customer Data Collection | ✅ Multiple automated data collection points: – QR Code Scans: via POS, customer display, or receipts. – QR Order & Pay: automatic sign-up when ordering. – Beep Delivery: captures customer info during online orders. | ❌ Customers sign up manually via forms or by providing their name and phone number on a receipt. |
| Reward Redemption | ✅ Hassle-free redemption – customers can claim rewards instantly using just their phone number at checkout. | ❌ Manual redemption process – customers sign up and redeem rewards using a form or by providing their name and phone number on a receipt, requiring staff to track and manage rewards manually. |
Summary: Which Loyalty Programme is Best for Your F&B Business in Malaysia?
A loyalty programme should make it easier to keep customers coming back—not add extra costs, manual work, or complicated processes.
If you need a simple loyalty system with membership tiers and cashback rewards, UMAI is a solid choice. It also comes with reservation management features, making it useful for businesses that prioritise table bookings. However, UMAI is not integrated with any POS system, meaning you’ll have to manually track transactions, train staff on multiple platforms, and spend extra on additional software. On top of that, it comes at a higher price point, making it a costly option for growing businesses.
StoreHub Loyalty, on the other hand, is a fully integrated solution designed to automate and streamline loyalty management. Because it’s built into the StoreHub POS system, everything from reward redemption to customer data collection happens automatically—without the need for extra tools or staff training.
At the same time, you’re not just getting a loyalty programme, you’re also getting a POS system that helps manage your day-to-day operations, from tracking real-time sales and inventory to processing payments.
With multiple ways for customers to sign up and redeem rewards, including Beep Delivery, QR Order & Pay, and a simple phone number at checkout, StoreHub Loyalty makes it effortless to keep customers engaged while saving time and money in the long run.
For F&B businesses looking for an easy-to-use, automated, and cost-effective loyalty solution, StoreHub Loyalty is the smarter choice.
This publication is provided for general information purposes only and is not intended to cover every aspect of the topics with which it deals. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content in this publication. The information in this publication does not constitute legal, tax or other professional advice from StoreHub or its affiliates. Prior results do not guarantee a similar outcome. We make no representations, warranties or guarantees, whether express or implied, that the content in the publication is accurate, complete or up to date.
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