The end of the year spending surge is fast approaching.
It’s time for one last push to increase the sales of your F&B business for this year.
Are you ready?
Don’t worry about trying to come up with a promotion strategy.
Just check out our list of sales promotion ideas to give your F&B business a boost in sales numbers!
Social media promotions
How can you use social media to promote your F&B business and reward new or returning customers?
Easy! There are two sorts of simple promotions you can run:
- Reward people who check-in to your restaurant location on either Facebook or Instagram when they visit you.
- Reward people who share your Facebook page or post (note: Facebook has strict community guidelines so you shouldn’t ask people to do so directly on Facebook or risk your page getting taken down, but you can promote it on a bunting in your restaurant).
This sort of promotion will help you get more brand awareness online.
Off-peak promotion
People are more willing to spend at the end of the year, so take advantage of this.
Run a promotion during your off-peak hours to optimise and increase your sales.
For example:
- Happy Hour
- Tea Time Break Promo
- 50% Off On Selected Items Before Closing (best for bakeries and dessert shops)
You can identify when your off-peak hours are through an Hourly Sales Report, which is available in StoreHub’s BackOffice.
Set menu promotion
Food wastage is a major thing for any F&B business.
What you can do is run a promotion where you:
- Bundle your unpopular food or drinks with a best-seller.
- Sell worst selling products in a set at a cheaper price.
Remember, when setting your prices for these promotions, try not to go under your cost price so you don’t lose too much money.
Members-only promotion
Loyal customers spend more than new customers.
It’s also more cost-effective for you to keep your customers coming back vs. getting new customers to spend on you.
Local Malaysian bakery, Bread History, is particularly good at this.
They run special members only promotions, which usually gets them crowds of people lining up for their baked goods.
A StoreHub merchant, Flint Café & Roastery, also saw the value of doing this, so they implemented cashback, and started running their own QR loyalty programme for their customers.
You can do this too.
Run a members-only promotion to increase the urgency to buy as well as to join your loyalty programme. You can set your members-only promotion to run on:
- Specific hours
- Specific days
- Special occasions
- Amount spent
Cashback loyalty programme
Promotions are awesome, but what can you do that’s long-term to increase sales for your cafe, restaurant or quick-serve F&B business?
The answer: Run a loyalty programme.
A loyalty programme is a great way for F&B businesses to:
- Encourage customers to keep coming back and spend more at your F&B outlet.
- Collect customer data so you can come up with ways on how to better sell to them.
We think this is really important for F&B businesses, which is why we introduced a loyalty programme as a new feature that’s integrated into our POS system.
Recent Comments